All Categories -> Archive for the ‘Marketing’ Category

13
Jan 10
Posted By
Paul

Google Exam Passed!

I’m pleased to say that I can call myself an ‘AdWords Qualified Individual’, having recently passed the required exam in the Google Advertising Professional Program.
In the 2 years since I last passed the exam, there have been a lot of changes in both the exam [...]

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7
Dec 09
Posted By
Paul

Killer Straplines – How to Create a Memorable Slogan

You’ve just had the perfect logo created for your business.  But you just want to complete things by having a catchy strapline to articulate what your business is about. Sounds simple enough, doesn’t it? But there is a real creative skill to producing a slogan [...]

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