We are pleased to report that our in-house Google Adwords Professional Paul Ajao has recently passed the exams to become Individually Qualified in AdWords. This means that Bird and Co creative have retained the status of being a Certified Partner for Google AdWords.
Both AdWords and the exam itself have changed considerably in the 2 years since Paul last took the exam. Here you can read his thoughts on the benefits of working with a Google AdWords Professional and some tips on passing yourself.
Benefits To Your Business
Google AdWords is a great tool for producing qualified leads and measuring just how many enquiries you have received from your marketing. You set your monthly budget and you will never spend more than you can afford.
A Google AdWords Professional can help you create a campaign where you are in control of what you spend. This is great for small and fledgling businesses because you don’t need a large marketing budget to see a profitable return.
Google AdWords rewards intelligent advertising that gives users the information that they are searching for. You don’t have to spend the most money to have the highest ranking adverts. Paul has invested a lot of time into passing these exams and is able to take the weight off your shoulders. He can show you what works and more importantly what doesn’t.
How Does This Compare To Other Forms Of Marketing?
Google AdWords is an easy and effective form of online marketing. You can easily track the number of enquiries or sales your ad has generated. By monitoring just how effective your ad is, you can easily modify it as needed.
Many forms of marketing can take time to deliver measurable results. Google AdWords advertising can be up and running almost immediately, so you can quickly reap the benefits of this form of marketing.
With AdWords you only pay on a pay per click (PPC) basis. This means that you only pay for users that see your ad and actually click through to visit your website.
This affordable and effective marketing tool is suitable for any size business and a Google AdWords Professional like Paul can show help you create the most effective advertising campaigns.
Why Work With A Google AdWords Professional?
The Google AdWords advertising system can be both your best friend and your worst enemy. If used correctly, you can really reap the financial benefits, but can cost you considerably if you get it wrong.
Working with a Google AdWords Professional like Paul saves you and your business time and money. Paul knows the subtleties of the AdWords system and how to make changes that produce profitable campaigns. This makes it possible to extract the best return on investment (ROI) possible.
The Next Step
If you run a business of any size and think the experience of a Google AdWords Professional can help your online marketing strategy, contact us today for a free online advertising consultation.
Tags: Google, google adwords fundamentals exam, google adwords professional, Marketing, online advertising, PPC