Getting to Page One on Google

Having a position on the first page of Google results is considered the ‘holy grail’ of online marketing by many companies.  And this is with good reason.  Over the last few years things have changed with the way that users search the web.  It used to be the case that people were content to look through the first four or five pages of results.  Nowadays, people are much less tolerant.  They want information and they want it fast. Many people now rarely get past the first page of results.

It’s All or Nothing

What does this mean to the online marketer?  Getting onto the first page of Google results is now more important than ever. The majority of clicks will go to the companies that have a great SEO strategy in place to get them high in the search results and not be content with second or third page listings.

But even when you reach the first page on the search engines, your job’s not over. Research studies have shown that even on the first page of results, people click on the top results significantly more than the others.  Positions 1 -3 get  well over 50% of the clicks that are made by users.

Don’t Give Up

Some people will see these stats and think, “What’s the point of trying?”  Well I say this to you – “Don’t give up!”  There are lots of opportunities and strategies that you can use to get your site to the top of the search engines.  For instance, you can target keywords that have less competition.  Or you could focus all of your online marketing efforts on just a narrow range of well researched keywords.  These are strategies that have been shown to work in many different industries.

The key to getting results on page one of Google is doing professional keyword research prior to starting your marketing campaign.

Need help deciding on your SEO strategy to get to the top of Google?  Contact us to get a professional opinion on how you should take things forward.