There are many ways that you can generate more visitors to your website.  But many of them involve spending money on advertising.  What if you could have a constant flow of potential customers visiting your site…without paying to get them there?  That is what Search engine optimisation or SEO can achieve.

Many companies are now using this form of marketing online. We are an SEO firm in Worcestershire and can help you get a better return on investment from your online marketing.  Here are some tips on keyword research.  This is the fundamental basis for getting more targeted visitors to your site.

Keyword Research

Keyword research is the essential starting point for your SEO campaign.  Our aim is to choose keywords that will result in sales.  The ideal keywords to use are:

  • Used by buyers of your product
  • Used frequently
  • Have minimal competition

We use a combination of experience and the latest software to find the best keywords for you to target.  This allows us to come up with a set of keywords that has the best chance of turning into sales for your business.

Common Mistakes in Keyword Research

A common mistake that many people make is to choose a very generic keyword.  For instance a dentist may try and get first place for the word ‘dentist’. There are several problems with this.

First, the term is likely to be highly competitive.  You will need to focus a lot of resources on this single keyword before you start ranking.

Secondly the intention of the searcher is unclear.  Somebody searching for that term could be looking for information on training to become a dentist, or how to sue a dentist for maltreatment.  These types of people are not going to be potential customers.

Keyword phrases consisting of 2 or 3 words are much more likely to get results.  For instance our dentist could focus on phrases related to ‘cosmetic dentistry’ or relating to their geographical area.

What Are Your Keywords?

Do you have some keywords that you would like to rank for? You can send them to us and we’ll evaluate them for you free of charge.  Just let us know the keywords and the name of your site and we’ll get back to you. You’ll also receive a report back on how to improve the SEO of your website.