BetaTools
Beta tools are a manufacturer and supplier of quality hand tools. They will be familiar to many motor racing enthusiasts as their products are used by top racing teams. They are the Yamaha MotoGP \"Official Sponsor\" and Yamaha WSB Team \"Official Partner\".
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Pliers and Nippers Brochure
The Brief
Beta Tools approached us and asked for a redesign of their 2009 tools brochures. Starting with Pliers and Nippers.
The Solution
We built on Beta Tools' existing strong brand identity by using their bold black and orange colour scheme with historical images and metal textures to lift the existing design of their brochures.
The Results
After restructuring the way the Beta Tools brochures are laid out, the new brochure is now far easier to navigate through and find exactly the tool you require with the use of a pictorial key on every page.
