RB Design and Display
RB Design and Display are a specialist company that supplies the needs of the exhibition industry. They provide custom designed exhibition stands that not only get attention but also create sales.
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The Brief
RB wanted to refresh their marketing campaign for 2009 and asked us to come up with some ideas to set RB design and display apart from their competitors.
The Solution
We decided on a striking campaign using RB's bold corporate colours to highlight a new strapline 'STAND OUT from the crowd.' We used the strong visual imagery of animals in unusual colours - i.e. a black and orange zebra 'standing out from the crowd' to illustrate this.
The Results
We produced a corporate wallet folder alongside a range of adverts to kickstart this campaign. The concept was well received by the client and has had a positive response rate through advertisements etc.
