Search Engine Optimisation (SEO)

What could be better than having a constant stream of targeted customers coming to your website?  That’s what an SEO company can do for you by getting you on the first page of search engines like Google.

Search engine optimisation (SEO) is the process of getting your website to the top of the search engines.

This is one of the best long-term strategies to get traffic to your site.  But SEO can provide you with more than just a large number of visitors.  It can also provide quality visitors.  Research has shown that visitors from the search engines are more likely to turn into customers than those coming from other sources.

At Bird and Co, we like to break the SEO process into 3 steps: keyword research, onpage optimisation and finally off-page optimisation.

Keyword Research

Every good SEO campaign starts with good keyword research.  Pick the wrong keywords to optimize your website  for and you simply won’t get the results you need.

We help you find the ideal set of keywords based on the type of website that you have.  These are well researched, so you have the best chance of success. The best keywords to choose are words that buyers of your product are likely to use. Although this sounds obvious, there is a subtle but definite difference between the words that searchers use when they are doing ‘research’ and when they are in ‘buying mode’.

The ideal keywords should also have lots of searchers using them but not have too much competition from other websites.  This will get you the best results.

Onpage Optimisation

During this stage, we will ensure that your web pages have the correct coding for the search engines.  This involves looking at the words in the text of your pages and also the underlying code of your website.

Making sure your pages are optimised is the basic way to let the search engines know exactly what your website is about.

We can recommend how you should change your code to get better results.

Offpage Optimisation

This is the final stage that has become increasingly important to getting results in search engines like Google.  It involves all of the optimisation techniques that occur away from your site.  The most important is getting other sites to link to yours.

Each link to your site is like a ‘vote’ for the quality it.  The more votes that you get, the higher up the search engines you will be placed.

But it’s not just about the quantity of links that you get.  It is also the quality of where the links are coming from. We can help you get the best type of links by implementing a comprehensive linkbuilding campaign.

The Next Step

Get these 3 steps to SEO right and you will be rewarded with high rankings on page one of Google and other search engines.

Why not get started right away?  We can carry out a free ‘Website Marketing Audit’ of your existing website.  This comprehensive report will show you where you can make improvements to get better results in the search engines.