Why Do Web Design Prices Vary So Much

If you’re looking for a new website there will be many factors that you are considering.  But certainly Web design prices will be one of them.  You will quickly notice that there is quite a bit of variability between different companies.  Some companies will charge £1,000 for a basic website whereas other companies have £2,500 as their starting price. Here are some of the reasons behind this variation and a guide to choosing the best web design agency for your needs.

One of the first things to consider when shopping around is whether you’re comparing ‘like – with – like’.  The time involved for a web designer hand coding a totally unique website is going to be considerably more than working from a template.  As website design jobs are usually determined by the amount of time that they take, this can make a considerable difference to the cost.

Another important factor for determining the cost is who has designed it.  This is crucial.  It is not widely known but many companies actually outsource much of the work that they have.  This could mean that you are paying a company in the UK but the work is actually being carried out in a third world country.

One of the problems with this is if you want to make changes at a later date.  If the person that has designed and coded the site is in the UK, it will be quite straightforward for them to make changes.  After all they know the code inside out.  This may not be the case if the job has been outsourced overseas.

A common problem that many business owners find is that their website does not produce the anticipated return on investment. Often this is related to having limited rankings on the search engines, like Google.  By using a professional company that can take this into account at the outset, you will get a much better return on your investment.

Wouldn’t it be great if you could ‘try out’ a web design company before committing to them?  At Bird and Co, you can do just that.  Fill in our ‘Website Marketing Audit’ form and we will send you a report of how you can improve your site.  You’ll also get an idea of how easy we are to work with.  What have you got to lose?