Business Web Design
If you’re looking for business web design in Birmingham, Bird and Co can help you. Our group of talented graphic designers and web developers will create a site for you to be proud of.
But a business website should do more than just look pretty. It has to work hard to achieve the goals of the company. That’s why we constantly study the latest research on web design principles that lead to more sales.
Questions to Ask
Before you start your website design project, it’s a good idea to ask yourself some fundamental questions about your site:
- Who are my target market?
- How am I going to generate visitors to the site?
- Is there existing logos or designs that need to be incorporated?
- How will I demonstrate my unique selling points?
- What is my most wanted action, for example a sale or capturing contact information?
These questions will determine the style of design that will be created for your site. You can download our free ‘Website Needs Analysis’ form that will help you clarify the important design elements in your site.
Making your Website Work
There are 2 main reasons why business websites fail. The first is a lack of visitors and the second is a failure to convert visitors into customers. We work hard to make sure neither of these two things happens to your site.
We can provide an SEO (search engine optimisation) service that will help to get your website ranked highly in the search engines. This will bring natural traffic that does not rely on you spending money on advertising.
We will also ensure that your site is optimised for conversion. By this we mean converting browsers into buyers. The design of website navigation, the colours used, the design of forms and the position of page elements can all have an impact on conversion.
Is Your Website Effective?
If you have an existing business website, you can use our free ‘Website Marketing Audit’ to check to see if your website is as effective as it could be. You’ll receive a report that details where you can make improvements.